An important but often overlooked part of delivering product value is going beyond developing the feature to look at the actions needed to ensure the epic is successfully implemented and gets all the way into the hands of happy customers.

Headings consider adding

The different areas to consider will vary wildly for different products, but below are some common examples.


Impact on marketing, e.g. need for marketing material.


Impact on sales and sales support, e.g. need for sales content or training.

Customer success

Impact on customer success and support, e.g. need for support content or training.


Impact on analytics, e.g. need for additional tracking or for a new dashboard to be set up.


Impact on external partners, e.g. more/less compatibility, need for alignment.

Risk & compliance

Impact on risk & compliance, e.g. legal ramifications.

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